Mattel’s nabi® Brand Introduces Connected Kids Room Platform

EL SEGUNDO, Calif., Jan. 4, 2017 /PRNewswire/ — Mattel’s nabi® brand, known for creating innovative high tech solutions for kids and families including the acclaimed nabi tablet line, will be unveiling its latest ground-breaking innovation at CES: Aristotle™—a first-of-its kind connected kids room platform developed together with technology heavyweights including Microsoft, Qualcomm Technologies, Inc., and Silk Labs. Unlike other voice activated, AI-driven connected home platforms, Aristotle is designed with a specific purpose and mission: to aid parents and use the most advanced AI-driven technology to make it easier for them to protect, develop, and nurture the most important asset in their home—their children.   Mattel will debut the Aristotle voice activated kids connected room hub and camera bundle at retail this summer.

Aristotle is designed to comfort, entertain, teach, and assist during each development state—evolving with a child as their needs change from infancy to adolescence.  In building Aristotle, Mattel’s nabi brand focused on solving parents’ biggest concerns when it comes to IoT: security, privacy, and intuitive ease of use. To that end, Aristotle has been designed with security top of mind, with special attention to COPPA compliance measures and how data is collected, transferred, and stored.  Meanwhile, the platform’s Artificial Intelligence will utilize three distinct AI engines, including Microsoft Cognitive Services and the Silk Intelligence Platform.  These multi-levels of AI enable Aristotle to learn patterns and autonomously act upon user habits to aid in child development and learning.  Aristotle’s AI will also have a unique personality that will appeal to parents and kids and will be presented as the great descendent of Aristotle himself.

See complete press release at PRNewswire.